bear money — brand & product sheet

Official source of truth for the bear money brand. Product of TELLER LLC, McAllen, Texas. App name in stores: bear money: budget & AI.

What bear money is

bear money is the first money app that works FOR you — an AI staff member in your pocket that manages your money, your bills, and your paperwork, and actually does what you ask. Say it — typed or by voice, in English, Spanish, and a dozen more languages — and it's done: "cancel my gym membership," "remind me to pay rent Friday at 5pm with an alarm," "find my November bank statement and fax it to my accountant."

Tagline: "Your AI money staff: budgets, bills, documents, faxes — say it, bear does it."
North star: an employee in your pocket — warm, plain-spoken, never creepy, never shaming.
Campaign line: "Be Ready When the Market Isn't." (Money · Documents · Scan · Fax)

Features

Brand colors

The palette is deliberately spare: black, white, a few grays, and one brand color — Bear Coral. The bear mark wears charcoal; the Assistant's sparkle wears gold.

SwatchNameHexUse
Bear Coral (primary)#EF4F4C The one brand color — app icon, AI mark, active tabs, key actions
Bear Coral Dark#C93F3C Pressed states, urgent and destructive actions
Bear Coral Pale#FDEAE9 Tinted backgrounds behind coral elements
Charcoal#36454F The walking-bear logo mark and the website's hero
Ink#000000 All primary text; black carries the UI
Gray#6E6E6E Secondary text and cautions
Fog#EEF0F3 App background — white cards pop against it
White#FFFFFF Cards and surfaces
Assistant Gold#F7B500 The Assistant tab's sparkles — shiny, never matte

Logo & typography

Logo: a walking bear drawn in a single clean outline. On light backgrounds the bear wears charcoal #36454F beside the lowercase wordmark "bear" in Bear Coral with "MONEY" letter-spaced beneath. The app icon is a white outline bear on a Bear Coral #EF4F4C rounded square with "MONEY" underneath.

Wordmark: always lowercase "bear money". Headlines are set heavy (800–900 weight) in the platform system font; body text is regular weight, black on white.

Voice: plain language, short sentences, warm and capable — a trusted staff member, not a bank. bear never shames spending, never invents numbers, and asks permission before coaching.

Company & links

Company: TELLER LLC · McAllen, Texas, USA
Contact: telleratme@gmail.com
Website: https://bearmoneyapp.com
iOS bundle: app.gottabuck.money · Android package: app.gottabuck.money
App Store: https://apps.apple.com/us/app/id6797245895
Google Play: https://play.google.com/store/apps/details?id=app.gottabuck.money
Price: free download with optional bear Premium subscription and AI credit packs.