Official source of truth for the bear money brand. Product of TELLER LLC, McAllen, Texas. App name in stores: bear money: budget & AI.
bear money is the first money app that works FOR you — an AI staff member in your pocket that manages your money, your bills, and your paperwork, and actually does what you ask. Say it — typed or by voice, in English, Spanish, and a dozen more languages — and it's done: "cancel my gym membership," "remind me to pay rent Friday at 5pm with an alarm," "find my November bank statement and fax it to my accountant."
Tagline: "Your AI money staff: budgets, bills, documents, faxes —
say it, bear does it."
North star: an employee in your pocket — warm, plain-spoken, never
creepy, never shaming.
Campaign line: "Be Ready When the Market Isn't." (Money · Documents ·
Scan · Fax)
The palette is deliberately spare: black, white, a few grays, and one brand color — Bear Coral. The bear mark wears charcoal; the Assistant's sparkle wears gold.
| Swatch | Name | Hex | Use |
|---|---|---|---|
| Bear Coral (primary) | #EF4F4C |
The one brand color — app icon, AI mark, active tabs, key actions | |
| Bear Coral Dark | #C93F3C |
Pressed states, urgent and destructive actions | |
| Bear Coral Pale | #FDEAE9 |
Tinted backgrounds behind coral elements | |
| Charcoal | #36454F |
The walking-bear logo mark and the website's hero | |
| Ink | #000000 |
All primary text; black carries the UI | |
| Gray | #6E6E6E |
Secondary text and cautions | |
| Fog | #EEF0F3 |
App background — white cards pop against it | |
| White | #FFFFFF |
Cards and surfaces | |
| Assistant Gold | #F7B500 |
The Assistant tab's sparkles — shiny, never matte |
Logo: a walking bear drawn in a single clean outline. On light
backgrounds the bear wears charcoal #36454F beside the
lowercase wordmark "bear" in Bear Coral with "MONEY" letter-spaced beneath.
The app icon is a white outline bear on a Bear Coral
#EF4F4C rounded square with "MONEY" underneath.
Wordmark: always lowercase "bear money". Headlines are set heavy (800–900 weight) in the platform system font; body text is regular weight, black on white.
Voice: plain language, short sentences, warm and capable — a trusted staff member, not a bank. bear never shames spending, never invents numbers, and asks permission before coaching.
Company: TELLER LLC · McAllen, Texas, USA
Contact: telleratme@gmail.com
Website: https://bearmoneyapp.com
iOS bundle: app.gottabuck.money · Android package:
app.gottabuck.money
App Store: https://apps.apple.com/us/app/id6797245895
Google Play:
https://play.google.com/store/apps/details?id=app.gottabuck.money
Price: free download with optional bear Premium subscription and AI
credit packs.